The Top 3 Strategies for Successful Listing Appointments

By Michelle Bailey

Michelle Bailey is the managing partner of the Ben Kinney Team at Keller Williams Realty Boise. She is responsible for hiring, mentoring and coaching Realtors®. They deliver the dream of homeownership and help buyers and sellers build wealth through real estate.

As a real estate agent, winning listing appointments is crucial to your success. It’s not just about showcasing your expertise, but building trust and rapport with potential clients. To excel in this competitive field, adopting effective strategies is key. Here, we explore three best practices that can significantly enhance your chances of securing more listings:

1. Regular communication with your database. Implementing a strategy like the 36-touch program ensures you remain top-of-mind. This approach involves reaching out to your contacts 36 times a year through various means: emails, phone calls, newsletters, or personal notes. Such regular interaction not only reinforces your presence but also demonstrates your dedication and reliability. Remember, consistent communication builds lasting relationships.

“To excel in this competitive field, adopting effective strategies is key.”

2. In-depth knowledge of your market. Understanding your local real estate market is a non-negotiable skill. Being well-informed about current market trends, property values, and community information positions you as an authority in your field. This knowledge not only aids in accurately pricing and marketing properties but also instills confidence in your clients. Stay updated with market analytics, attend local real estate events, and continuously educate yourself to offer the best advice to your clients.

3. Work with a great real estate team. The support of a robust real estate team can significantly impact your success in listing appointments. A team offers a wealth of shared knowledge, resources, and support, enhancing your service quality. Working within a collaborative environment allows you to leverage diverse skills and experiences, ultimately benefiting your clients. Additionally, a strong team often has established systems and tools that can streamline your workflow, making you more efficient and effective.

Implementing these best practices can substantially improve your success rate in winning listing appointments. If you’re looking to grow and thrive in this dynamic industry, we invite you to reach out. For further guidance or to discuss potential collaboration opportunities, feel free to call or email us. Let’s work together to elevate your real estate journey!