3 Tips To Maximize Your Database for Success!

By Michelle Bailey

Michelle Bailey is the managing partner of the Ben Kinney Team at Keller Williams Realty Boise. She is responsible for hiring, mentoring and coaching Realtors®. They deliver the dream of homeownership and help buyers and sellers build wealth through real estate.

One of a real estate agent’s greatest assets is their database. Today, I will share three essential tips to set up your database for optimal performance and success.

1. Consistent inputs. Regularly feeding your database is one of the best ways to ensure its growth and expansion. Setting a weekly goal of adding at least 10 contacts each week will guarantee a steady stream of potential clients. Seize every opportunity to add contacts to your database by networking at events or engaging in conversations about real estate.

Make sure to write down important details, like contact information and where you met them, for future reference.

2. Use features like tags, sources, and intentions. Keep your database organized by categorizing each contact according to specific information. For example, if you enter a new buyer with the tag investor flipper and hear of a new listing that fits what the buyer is looking for, you can simply search your database under that tag to see all your potential sellers.

Apply this principle to your sources and your intentions. If you have the intent of a buyer or a seller, you can organize your communication to be more consistent with what your client wants.

“Seize every opportunity to add contacts to your database by networking at events or engaging in conversations about real estate.”

3. Active Engagement. Your database is only valuable if you are willing to work on and use it. Sometimes, it is easy to focus on the functionality of your database, but what matters most is to commit to consistently engaging with it. Regularly update contact information, track interaction, and leverage insights to inform your strategies. By doing these, you unlock your full potential and drive success in your real estate business.

Optimizing your database is essential to thriving in the competitive landscape of the real estate industry. By following these three tips, you’ll establish a solid foundation for success and maximize your potential as a real estate agent. If you have any further questions or need some assistance, call me or email me, and I’ll gladly answer your questions the best I can.