3 Great Social Media Posts To Help Grow Your Business

By Michelle Bailey

Michelle Bailey is the managing partner of the Ben Kinney Team at Keller Williams Realty Boise. She is responsible for hiring, mentoring and coaching Realtors®. They deliver the dream of homeownership and help buyers and sellers build wealth through real estate.

Social media has become an essential tool for real estate agents aiming to broaden their reach and attract new clients. However, creating compelling content that resonates with your audience can present its own set of challenges. That’s why we’re here to help.

Let’s explore some key content ideas that real estate agents can utilize on social media to connect with potential clients and ultimately grow their businesses.

1. Share your expertise. Position yourself as an authority in the industry by posting about current real estate trends, market analysis, and local housing market updates. By sharing valuable insights, you not only showcase your knowledge but also provide valuable information to both buyers and sellers. This establishes you as a trusted expert in your field.

“The key is to keep your content regular, relatable, and timely.”

2. Highlight success stories. Nothing speaks louder than success. Share stories of your successful transactions and glowing client testimonials. These posts not only build credibility and trust but also demonstrate to potential clients the positive experiences and results you’ve achieved for others. Remember to always get permission from your clients.

3. Offer a sneak peek behind the scenes. Give your audience a glimpse into your day-to-day life as a real estate agent. Whether it’s touring properties, staging homes for sale, or attending industry events, sharing behind-the-scenes moments adds a personal touch and helps clients feel more connected to you.

Consistency is crucial in social media marketing. Make sure to keep your posts regular and relevant to your audience. Whether it’s daily market updates or weekly success stories, maintaining a consistent presence helps keep you top-of-mind among potential clients. Leveraging social media effectively can have a significant impact on your real estate business.

Do you have any questions? Don’t hesitate to reach out to me by phone or email.