3 Essential Conversations You Need To Have With Your Buyer Clients

By Michelle Bailey

Michelle Bailey is the managing partner of the Ben Kinney Team at Keller Williams Realty Boise. She is responsible for hiring, mentoring and coaching Realtors®. They deliver the dream of homeownership and help buyers and sellers build wealth through real estate.

Are you communicating with your buyers effectively? To get the most out of your transactions, good communication is key. Today, let’s dive into three crucial topics that Realtors should discuss with their buyer clients:

1. Clarify how commission works. We don’t work for free, and it’s vital to communicate this clearly to our clients. Buyers pay for our services through the escrow process. Additionally, when working with seller clients, explain that part of your fee goes to compensate the agent who brings the buyer. Be transparent about this process and discuss the pros and cons of various percentage options with your sellers.

2. We do more than just help buyers find homes. Buyers often search for properties online themselves; as Realtors, our value lies in our expertise to get them the property at the best price and with terms that meet their needs. Emphasize that finding the right property is just the beginning of what you offer as a realtor.

“We have the power to turn our clients’ dreams into reality.”

3. Realtors are skilled problem solvers. Throughout the transaction and the entire escrow process, we encounter and resolve numerous challenges. Often, we don’t share this information with our clients, which can lead to them undervaluing our services. Educate your clients about the approximately 175 things you monitor and handle on their behalf to ensure a smooth and successful transaction.

As Realtors, we have the power to turn our clients’ dreams into reality by engaging in meaningful conversations. By actively listening, educating, and being transparent, we establish ourselves as real estate experts and build lasting connections with our clients. If you have any questions about these topics or anything else related to real estate, please don’t hesitate to give me a call or shoot me an email. I look forward to hearing from you!